The Guardian discovers Indie Publishing

The Guardian has run two articles on indie publishing this week.

The first is a profile of Amanda Hocking to tie in with the upcoming paperback release of her novel Switched in the US and UK. Amanda Hocking’s story has been told many times by now, but this is nonetheless a nice article, unlike the grossly condescending profile in the New York Times a while back, about which I wrote on the main blog.

The second article is about indie publishing in general and Amazon’s Kindle Direct Publishing in particular and profiles three little to unknown British indie writers of varying success levels, namely crime writer Kerry Wilkinson who just crossed the one hundred thousand books mark, western writer Tricia Bracher who is only just getting started, and Mark King, a Guardian journalist turned science fiction writer. I prefer the second article, because inspiring as Amanda Hocking’s story is to all of us, it’s been told dozens of times before. But the stories of Kerry Wilkinson, Tricia Bracher and Mark King are new.

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Another interview with Cora and some indie publishing links for the weekend

First of all, I am interviewed at the Indie Book Lounge today. Come on over and check it out. If you want to read some of my past interviews, they are archived at the Interviews page.

There have also been some interesting links and discussions about indie publishing going on elsewhere in the past few days:

At Terrible Minds, Chuck Wendig asks how self-publishing can benefit readers. Some good points there.

I particularly like the bit where he asks self-publishers to take risks with regards to storytelling and format. Because if you hang around self-publisher heavy places like the Kindleboards, you get a lot of people who will insist that in order to have success as an indie writer, you will have to do everything exactly as the traditional publishers supposedly do it. Only write short novels, preferably a series, in a popular genre that mimic what’s selling right now, never ever switch genres and if you must do it, always use a different pen name for each genre. Don’t use non-US settings or non-US cultural backgrounds. Don’t write novellas, novelettes and short stories, because those don’t sell. Come up with titles that match those of traditional bestsellers and heaven beware a title contains a word or name that someone might have to look up. Make your covers look exactly like traditional publisher covers in that genre. It doesn’t matter if you actually hate bodicerippery romance covers or those big fat letter covers on thriller, your books must look exactly like that or languish in obscurity. Oh yes, and never ever charge more than 99 cents for a full length novel.

Whenever I read something like that, I always think, “Why are you doing this to yourselves?” Now if a writer actually wants to write very commercial thrillers set in New York or Washington DC and if that writer actually likes the James Patterson style big letter covers or bodicerippery romance covers, then more power to them. But a lot of indie writers are treating themselves just as badly as they imagine traditional publishers would treat them (which isn’t even necessarily true, because there are plenty of exceptions to every single supposedly iron-clad rule of traditional publishing) and I can’t help but wonder why. Why did they go indie, if not to escape from all those iron-clad “Thou shalts” and Thou shalt nots”? The beautiful thing about indie publishing is that we can forge our own path and make our own niche and make it profitable. Because you never really know what will work and what doesn’t. Hell, I certainly never expected that a lesbian western short story would become my bestseller.

In the latest installment of her Business Rusch series, Kristine Kathryn Rusch argues that writers need to think bigger than they do and understand that they are working in an international business. On a related note, Dean Wesley Smith lays out how indie publishing is a longterm investment strategy. I try to get an e-book out once a month instead of every two weeks (though I’m shooting for twenty new e-books this year) but otherwise I very much agree with this.

Fast Company has an interesting article about the growing plagiarism problem on Amazon, which seems to affect erotica in particular, probably because erotica sells decently without much promotion and because a lot of erotica writers do their best to stay anonymous.

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E-Book and Indie Publishing Perspectives from the Mainstream Media

With e-book sales having gone up over the holidays, there have also been a couple of new articles on the rise of e-books and indie publishing in mainstream news outlets:

The venerable BBC has discovered the indie publishing phenomenon and devotes a news article to it. They mention John Locke and Amanda Hocking, though not successful British indie authors such as Stephen Leather or Saffina Desforges. And they still present traditional publishing as the better solution.

USA Today has an article about the post holiday e-book sales surge. The article is focused neither on trad nor indie writers, but on the readers’ perspective.

The Austrian public TV/radio station ORF has an article on indie publishing from a German language perspective and interviews two German indie writers, Johnny Haeusler of the popular Spreeblick blog and science fiction writer Markus Hammerschmitt.

Another thing that’s interesting about the ORF article is that it finally gives us e-book market share figures for the German language market that are more current than the 0.8 percent that have been bandied about for almost a year now. According to ORF, 1.4 million e-books were sold in Germany in the first half of 2011. The market share of fiction e-books in the German language market in 2011 is estimated to be 1.4 percent, while a market share of 6.3 percent is projected for 2015. So e-books are growing in German language countries, so not as rapidly as in the US and UK:

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Shameless Self-Promo Post

First of all, you may have noticed that both this blog and the blog at my main site are now equipped with a widget where you can sign up for my e-mail newsletter. Because received marketing wisdom says that an e-mail newsletter is an absolute must for every serious indie writer.

So sign up for the newsletter, if you would like to be informed about new releases and special promotions. You can sign up at the sidebar widget or via the newsletter tab in the main menu.

For more, read the announcement at my main blog. And don’t worry, your e-mail address is safe with me. I won’t spam you.

What is more, I’ve also been informed that self-published work is eligible for the Hugo Awards. So here’s a list which works of mine are eligible:

Best novelette category:

Flying Bombs, a dieselpunk novelette featuring the Silencer, a villain calling himself the Master of the Air and the largest Zeppelin ever built. I’m quite fond of this story and it took a long time to find a market.

Best short story category:

Whaler, which is short story about space whales and the men who hunt them. Yes, I know that you’re groaning, but a space whale story did win the Nebula Award for best novelette last year. And mine has a twist.

Letters from the Dark Side is epistolary fiction in the style of a True Confessions magazine. It’s theoretically a collection, though of short story length according to the Hugo rules.

Rites of Passage is not Hugo eligible by the way, because it has been previously published at a time when I didn’t even know that the story was eligible for anything.

Theorectically, I should be eligible for the best fan writer Hugo as well for the posts made at this and my main blog.

If you want to read one of the eligible stories for awards or nomination purposes, drop me an e-mail and I’ll send you a copy in the format of your choice.

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More on KDP Select and Pricing

I already explained my stand on Amazon’s KDP Select program, which demands exclusivity from indie authors in exchange for participation in a US-only lending library program and five free promotion days.

The short version is: No way will I participate in a program that demands exclusivity in exchange for supposed perks that are of little to no interest to me.

I expected that some authors would view KDP Select differently than me. However, I was stunned how many indie authors at places like the Kindleboards fell hook, line and sinker for KDP Select, including people who not only have direct access to Barnes & Noble, but were also selling well there. I remember one writer who posted that he had joined KDP Select, because he “only” sold 130 copies at Barnes & Noble in six months. I’d kill to sell 130 copies in any one venue.

And the main appeal of KDP Select for these writers was not the promised pot of 500000 USD to be divided among the books borrowed via the Kindle lending library, but the five free promo days. And what did those writers do? They flooded Amazon with free books. And since KDP Select started a few weeks before Christmas, they flooded Amazon with free books at a time when e-book sales are supposed to take off due to all those new e-readers given out as Christmas presents. Now I don’t dispute that giving their books away for free on the high traffic days around Christmas might have been a good decision individually for some authors. But collectively, flooding the market with free products at a time of peak demand is an extraordinarily stupid thing to do and I am almost certain that this flood of free books is the reason why the post-Christmas rush did not materialize for many as expected. Now I did see a modest version of the Christmas sales bump, but I still wonder how much higher it might have been if not for everybody and their cat offering free books.

Now I admit that I have downloaded some of the books offered for free. Many of those were non-fiction books on writing, marketing, etc… that might just yield a nugget or two of useful information (most of those have already been deleted, because they did not even yield a single nugget of usefulness). A few were novels and novellas that just plain sounded interesting or the authors of which struck me as such nice people that I wanted to give their books a try and maybe leave them a nice review, if I enjoyed the book.

Still, all of those writers bragging about their free giveaways as sales… – honey, if it’s free, it’s not a sale.

Since I’m not a fan of KDP Select and the Kindleboards might just rename themselves KDP Select boards, I’m always glad to see that other writers share my reservations about the program. Here horror writer and formatting guru Guido Henkel shares his arguments against KDP Select and they’re almost the same as mine. But then we’re both fans of Geisterjäger John Sinclair, too.

In the latest installment of her excellent Business Rusch series, Kristine Kathryn Rusch takes not just on KDP Select and the flood of free books it has triggered, but on the fact that writers undervalue themselves and their work in general. I very much agree with her, not just on KDP Select but also on the trend towards rockbottom e-book prices.

I have never understood the reasoning behind offering a full length novel, even a short novel, permanently for 99 cents. Short term promotions are okay, but permanently selling a full length novel for less than the price of a Big Mac or a Latte Macchiato? Why, for goodness sake? Do these writers value their work so little?

Now Pegasus Pulp does have some e-books available for 99 cents. All of these e-books are short stories of under 5000 words, where 99 cent is a perfectly acceptable price. My novelettes, however, sell for 2.99 US-dollar. Because these stories took a lot of time to write and proof and format and generally make them as good as they can be. And I think they’re worth that price.

A detailed breakdown of the Pegasus Pulp pricing structure can be found in our (recently updated) FAQ.

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An Interview with Cora and a Price Drop

Historical fiction writer J.R. Tomlin interviewed me on her blog. Come on over and visit. J.R. Tomlin writes well researched historical novels set in Scotland (which is a rarity in this age of pseudo-historical kilt-rippers) as well as epic fantasy, so check out her work.

I’ve also added an interview page to the site, where past interviews with me are archived. So far, I have only two, but there are more coming in the near future.

Meanwhile, you may have noticed that the prices for Pegasus Pulp e-books have changed at Amazon UK, Amazon Germany, Amazon France, Amazon Italy and Amazon Spain.

The reason for these price drops is that Luxembourg, where Amazon Europe is headquartered, has dropped the VAT charged on e-books from 15% to 3% effective from January 1, 2012, on. Apparently, the price changes take some time to radiate through all the hundred of thousands of e-books available at the various European Amazons, so some books are still showing the old higher price. So if you’re in the Amazon UK, Germany, France, Italy or Spain territories and have your eye on one of my books, I’d suggest you wait until the prices of all books have been lowered.

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December e-book sales and a look back on our first year in business

Kristine Kathryn Rusch may have some doubts whether the predicted post-Christmas e-book sales rush will happen this year, but at least as far as I am concerned the Christmas sales increase is real.

For in December 2011, I sold 17 e-books across all platforms, up from 8 in November. These figures are modest compared to what some others are selling, but nonetheless my sales more than doubled, making December 2011 our best month yet.

Here is the detailed breakdown:

Amazon US: 12
Amazon UK: 4
Amazon Germany: 1

Interestingly, I had no sales on any of the non-Amazon platforms this month, even though I did not opt into Amazon’s KDP Select program, because the exclusivity clause was a dealbreaker for me. But even though there has been a lull in the sales on other platforms in December, I still won’t grab for the dangling KDP Select carrot. First of all, the dangling carrots aren’t that entrancing (I’m not planning on making my books free and my books are not exactly the ideal choices for the Kindle lending library) and secondly, I’m planning to expand my reach to further sales platforms rather than contract it.

On the other hand, I am very pleased that December 2011 was the month where I finally shed the so-called “brown bar of shame” (because Amazon’s “There are no sales to report” message appears on a brown background) in my home territory of Amazon Germany. My single Amazon Germany sale immediately propelled me onto a genre bestseller list and I have already repeated that feat in January, with the same book even. For Hostage to Passion has hit the Amazon Germany bestseller list for English language historical romance yet again:

  • Amazon Bestseller-Rang: #3.816 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

    I’m just above one of Julia Quinn’s Bridgerton novels on the Amazon Germany historical romance bestseller list.

    Finally, here is a breakdown of all my sales ever since Pegasus Pulp launched on July 3, 2011. In these six months I have published 12 e-books and sold 71 books across all platforms.

    The detailed breakdown is as follows:

    Amazon US: 49
    Amazon UK: 13
    Amazon Germany: 1
    OmniLit/AllRomance ebooks: 4
    XinXii: 4

    So Amazon UK made up roughly 70% of my sales in 2011, Amazon UK made up some 18% of my sales and OmniLit/AllRomance and XinXii made up 6% each. And no, I’m still not joining KDP Select, because 12% of sales at Non-Amazon venues are still 12% I don’t want to give up.

    My bestselling title this year was Outlaw Love, which accounted for a third of all sales. My worst seller is poor little Shape No. 8 which hasn’t sold a single copy. I’ll probably redo the cover, since the photo is too dark and didn’t come out as intended.

    So here’s to more books and growing sales and a successful year 2012!

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2011 – Year of the Indie

2011 has been quite a year for me. I began looking into indie publishing around January/February of 2011 and launched Pegasus Pulp Publishing on July 3, 2011, with three books. Now, almost half a year later, I have twelve books in several genres available.

2011 has definitely been the year of the indie writer. David Gaughran has a pretty good overview on his blog. We saw plenty of indie authors find success, often huge success, beyond the usual suspects of Amanda Hocking, John Locke and Darcie Chan. Here is a nice article from USA Today about various successful self-published writers.

But in spite of all the indie publishing successes, we’ve also seen a lot of backlash from traditionally published authors. I linked to some of it here, but trust me, that’s only the tip of the iceberg. There is a lot worse out there and at least one writer permanently kicked himself off my to-buy list with his aggressive anti-indie stance, coupled with an equally aggressive pro-nuclear power stance (which is another concern of mine). At least one other author would have kicked herself off my to buy list, if she’d ever been on it in the first place.

J.W. Manus suspects that many traditionally published authors may fear the idea that they are not special anymore, when everybody can get published. She may have a point there, considering the vitriol poured out at indie authors from traditionally published or wannabe traditionally published authors. Chuck Wendig’s posts are actually quite good and measured, even though I don’t agree with everything he says. But some posts are just full of vitriolic nastiness about how indie authors are all right-wing tea partiers (I so don’t get this argument at all) and talentless fuckwads who write Twilight ripoffs. And interestingly, you rarely hear that sort of thing from longterm established authors, but from authors who are either fairly early in their career or who are published by small presses or both. Hmm… That said, that is one stunningly ugly trophy.

Since 2012 is about to begin, this is the time for new year’s resolutions. Now I’m not the sort of person who makes new year’s resolutions. In fact, I don’t think that I have made one since I was twelve. If you want to change something in your life or achieve something, you can start right away. No need to wait for a significant date. For example, I started my “Write at least one hundred new words of fiction every day and track it in an Excel table” regime not just in the middle of a year but in the middle of a month (back in October 2005 – my, how time flies). And even if I had been the type to make new year’s resolutions, starting a small press and publishing 12 books would definitely not have been one of my resolutions for 2011. Indeed, at this time last year indie publishing was barely on my radar at all, though I knew that some people, including some established writers, did it. In fact, I still thought that e-books were the stuff of the devil. I no longer hate e-books and think that they have their place and their uses, though the overwhelming majority of my reading is still in print.

Other writers, however, are the types to make resolutions, and so Joe Konrath offers his new year’s resolutions for writers from 2006 to 2012. Dean Wesley Smith also discusses the issue of goals in the latest installment of his New Worlds of Publishing series and advises writers to only set goals they can control. There’s also a follow-up post about how publishing goals can shift in the changing publishing environment. There’s some good stuff there, so go and read.

Finally, here is a lovely guest post by Jason Jack Miller on the blog of horror writer Tennessee Hicks about how self-publishing has made writing fun again for him. At Stormwolf.com, Michael Stackpole says something similar: Self-publishing has made writing fun again and made him a lot more prolific, because it has given him the freedom to write what he and his readers want.

Yes, this. This totally hits it on the head. Because ever since going indie, writing suddenly is a lot more fun than it was before.

Until July 2011, whenever I had an idea for a short story – or heavens beware, a novelette or novella, cause those are harder to sell – my mental calculations would go as follows: Hmm, this is a good idea. But is there a market for something like this? Can I sell it anywhere? Or will it just be another unpublished story languishing on my harddrive? In the end, the answer was often, “Nope, I can’t sell this anyway.” and the idea just died.

Now, however, I write the idea, no matter how wild and how out there it is. Sometimes, the idea wasn’t viable and it just fizzles out. At other times, however, I write the story, finish and proof it. And then, if it’s marketable, I send it out. If it’s one of those difficult to market things, into the Pegasus Pulp pipeline it goes.

Really, this is the best possible time to be a writer.

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Hostage to Passion is a Bestseller

Hostage to Passion actually hit a bestseller list today at Amazon Germany and is now No. 68 in a English language Kindle store for historical romances.

Want proof? Look at this:

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50% off Pegasus Pulp books at OmniLit/AllRomance ebooks

OmniLit/AllRomance ebooks are currently running a two day Christmas sale and offer 50% off all e-books in their store marked with the crown icon. This includes Pegasus Pulp e-books.

So if you’re interested in one or more of our titles, now’s the chance to grab it for half price.

Here is the full list of all Pegasus Pulp books available at OmniLit/AllRomance ebooks.

Merry Christmas and happy reading!

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