December e-book sales and a look back on our first year in business

Kristine Kathryn Rusch may have some doubts whether the predicted post-Christmas e-book sales rush will happen this year, but at least as far as I am concerned the Christmas sales increase is real.

For in December 2011, I sold 17 e-books across all platforms, up from 8 in November. These figures are modest compared to what some others are selling, but nonetheless my sales more than doubled, making December 2011 our best month yet.

Here is the detailed breakdown:

Amazon US: 12
Amazon UK: 4
Amazon Germany: 1

Interestingly, I had no sales on any of the non-Amazon platforms this month, even though I did not opt into Amazon’s KDP Select program, because the exclusivity clause was a dealbreaker for me. But even though there has been a lull in the sales on other platforms in December, I still won’t grab for the dangling KDP Select carrot. First of all, the dangling carrots aren’t that entrancing (I’m not planning on making my books free and my books are not exactly the ideal choices for the Kindle lending library) and secondly, I’m planning to expand my reach to further sales platforms rather than contract it.

On the other hand, I am very pleased that December 2011 was the month where I finally shed the so-called “brown bar of shame” (because Amazon’s “There are no sales to report” message appears on a brown background) in my home territory of Amazon Germany. My single Amazon Germany sale immediately propelled me onto a genre bestseller list and I have already repeated that feat in January, with the same book even. For Hostage to Passion has hit the Amazon Germany bestseller list for English language historical romance yet again:

  • Amazon Bestseller-Rang: #3.816 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

    I’m just above one of Julia Quinn’s Bridgerton novels on the Amazon Germany historical romance bestseller list.

    Finally, here is a breakdown of all my sales ever since Pegasus Pulp launched on July 3, 2011. In these six months I have published 12 e-books and sold 71 books across all platforms.

    The detailed breakdown is as follows:

    Amazon US: 49
    Amazon UK: 13
    Amazon Germany: 1
    OmniLit/AllRomance ebooks: 4
    XinXii: 4

    So Amazon UK made up roughly 70% of my sales in 2011, Amazon UK made up some 18% of my sales and OmniLit/AllRomance and XinXii made up 6% each. And no, I’m still not joining KDP Select, because 12% of sales at Non-Amazon venues are still 12% I don’t want to give up.

    My bestselling title this year was Outlaw Love, which accounted for a third of all sales. My worst seller is poor little Shape No. 8 which hasn’t sold a single copy. I’ll probably redo the cover, since the photo is too dark and didn’t come out as intended.

    So here’s to more books and growing sales and a successful year 2012!

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One Response to December e-book sales and a look back on our first year in business

  1. Pingback: New Year’s Day 2012 and a look back on 2011 | Cora Buhlert

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